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LUMA

Paid attention turned into qualified enquiries, up 214% once campaigns, landing page and enquiry path worked as one system.

Client
LUMA, a natural skincare brand
  1. LUMA case study cover: turning paid attention into qualified enquiries, with a +214% enquiries chart.

    01Overview

    LUMA is a natural skincare brand. The goal was to turn paid attention into qualified enquiries, and enquiries rose 214% once the campaigns, landing page and enquiry path worked as one system.

  2. LUMA challenge slide: campaign direction, landing page structure, click-to-enquiry path and enquiry quality.

    02The challenge

    LUMA had strong products but no clear path from ad to enquiry. We started with campaign direction, landing page structure, the click-to-enquiry journey and the quality of the enquiries coming in.

  3. LUMA strategy slide: a four-step system from attention to page clarity, conversion flow and enquiry action.

    03The strategy

    A four-step system built around attention, page clarity, conversion flow and enquiry action, so every visit has a clear next step.

  4. LUMA campaign and landing page system on laptop and mobile, annotated with paid ads, product story, conversion blocks and enquiry CTA.

    04The system

    Paid ads, a clear product story, trust-building conversion blocks and one prominent enquiry route, designed to work together on laptop and mobile.

  5. LUMA conversion path: ad click, landing visit, product interest and enquiry form in sequence.

    05The conversion path

    Ad click, landing visit, product interest and enquiry form. Each step of the journey was tested and tightened to cut the drop-off between them.

  6. LUMA outcome slide: better attention, qualified enquiries, clearer path and stronger conversion over a rising growth chart.

    06The outcome

    Better attention, more qualified enquiries, a clearer path and stronger conversion, from the paid click through to follow-up.

Next project

APEX

Website, social, portal and direct enquiries now land in one CRM, with response time down 75% and the qualified pipeline up 62%.

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